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92.7 BIG FM celebrates daughters' 'Lohri' with listeners

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Bindu J
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92.7 BIG FM celebrates daughters' 'Lohri' with listeners
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92.7 BIG FM celebrates daughters' 'Lohri' with listeners : Listeners had a maritime at a prominent mall in Chandigarh. 92.7 BIG FM celebrated a unique Lohri for its listeners in its fifth edition of the successful '
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Kudiyan Di Lohri' , the radio station performed a special Lohri party at Elante Mall. Listeners were also a part of the special Lohri party. Conventionally, the birth of a boy child is celebrated the little boy’s in this part of the region but the popular radio station  92.7 BIG FM arranged new reason and way of celebrating the festival by infusing fresh spirit into the festival by celebrating the birth of a girl child in the families. 92.7 BIG FM invited families that have been blessed with a baby girl during the last year and celebrated their daughters Lohri with the same enthusiasm.92.7 BIG FM celebrates daughters' 'Lohri' with listeners92.7 BIG FM created a platform in stations to talk about issues of girl child and women. Special programme was aired included talks with leading women educationist and entrepreneurs of the tricity, girl achievers in the tricity, expert talk on self defense training,  radio performance by all girls musical bands, Chat with celebs and listeners who have daughters & about how they feel about their little girls. Special teams visited the houses in RWAs/housing societies/residential societies which had witnessed the birth of a girl child this year with band, baaja and shagun ki thali to meet their tiny new friends & in return asked those families to extend their support for this initiative to oppose social evils against women, invited them to Kudiya Di Lohri Bonfire. They also collected logs of wood for the Lohri bonfire from these families & on every piece of wood, an issue affecting a girl child was written. These messages were also read out on air by the RJ’s & later these logs were burnt in the bonfire. The objective was to burn all that is evil against girl child in the Lohri Bonfire.92.7 BIG FM celebrates daughters' 'Lohri' with listenersCommenting on the initiative Gaurav Mahajan Big FM spokesperson said, “We believe that with the right amount of support and positive action we can change our society’s negative mindset towards the female gender. It is time to put an end to girl child discrimination and give them a chance to achieve their full potential. We are confident with the large scale amplification of ‘Kudiyan Di Lohri’, our initiative will be an agent of change, in altering people’s perspective when it comes to having girl children. - PTC News-
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