Baba Ramdev launches e-commerce platform 'Haridwar to Har dwar'
Baba Ramdev launches e-commerce platform 'Haridwar to Har dwar' : Baba Ram Dev launched an expansion plan to enhance promotion of Patanjali products in the FMCG sector in the country. Patanjali launched a promotion drive and opened its e-commerce platform under the tagline “haridwar to Har dwar” (Haridwar to every door step online).
The company has also announced its partnership with leading e-retailers to authorise online sales of its products which include Paytm Mall, BigBasket, Flipkart, Amazon India, Grofers, Amazon India, netmeds, 1MG.com and Shopclues.
Launching the e-commerce platform "www.patanjaliayurved.net", Ramdev added that online sales have yielded good dividend that helped the company's sales cross Rs 10 crore marks in December 2017.
Speaking on the launch of the platform, Ramdev said that they had been successful in delivering orders of Patanjali products to over 10 lakh people per day. The company estimated that shares of online sales will contribute 15 per cent in total turnover in future.
Congratulating the company on its recent launch, Commerce Minister Suresh Prabhu tweeted: "Congrats yogrishiramdev, Acharya Balkrishna, Vijayshekhar (founder of Paytm) for emerging as top FMCG, in short time. We shall promote exports of Ayurveda globally."
Acharya Balkrishna, Managing Director and CEO of Patanjali Ayurved, explained that with the new mechanism of collaborating with various e-commerce partners, the company will reach out to more people including the youth who prefer and use online platform for shopping more these days.
Ramdev said the company has created an annual production capacity worth Rs 50,000 crore. He said that work is in progress in full swing at Noida , Nagpur and Indore to establish the centres besides the big operational units at Haridwar and Tejpur, he added.
According to the company, the export unit will facilitate export of Patanjali swadeshi products to the UAE, the US, Canada, Europe, South America, African countries besides others.
Commenting on the partnership, Manish Tiwari, Vice President Category Management, Amazon India said that they were committed to work together with Indian-grown brands with the aim of giving customers unique products combined with a delightful online shopping experience.
Kalyan Krishnamurthy, CEO of Flipkart, said that FMCG and groceries would be the top priorities for us. 'Haridwar se har dwar tak' echoes Flipkart's vision of making top quality products available to customers at the best value, so this partnership benefits consumers in a big way.
- PTC News
