Star India Pvt. Ltd now has all the media rights for the India Premier League (IPL) for the next five seasons. These will be telecasted across television, internet and mobile and international territories outside India.
The bid was worth a whopping amount of Rs 16,347.50 crore. Sony has been the official television broadcaster for the league ever since. This time Star India Pvt. won the deal!
Reliance Jio, Facebook, Times Internet, Bharti Airtel, Star India and Sony Pictures Networks were among the front runners to get the internet and mobile rights for IPL in India.
The auction was held at the Taj Mahal Palace Hotel in Mumbai, Top BCCI executives, including chief executive Rahul Johri and BCCI secretary Amitabh Choudhary, were present at the auction.
In total, 24 companies had picked up the bid documents for the IPL.
Those in the fray for international TV and digital rights for territories, including the US, Europe, Africa, the Middle East and the rest of the world. SuperSport, a South African group of channels owned by Naspers; digital platform YuppTV; telecom company Econet, Houston-based data analytics firm Followon; DAZN/Perform Group; beIN, a part of the Al Jazeera group; and Dubai-based pay TV network OSN.