Captain Amarinder Singh launches digital 'PR Insight' mobile app and web portal platform
In another major push towards Digital Punjab, Chief Minister Captain Amarinder Singh on Wednesday launched Mobile App and web portal ‘PR Insight’ to monitor the feedback and subsequently improve the delivery of citizen-centric services to ensure responsive and transparent administration in the State.
Notably, the PR Insight app has been developed by the Information and Public Relations Department to provide a single repository and dashboard of all the news articles & social media posts of the State.
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As many as 31 leading Newspaper agencies/portals have been integrated online with PR Insight application & portal and all the State Departments’ news articles are fetched from these newspaper agencies on a real-time basis.
This single repository of news articles and social media posts are then analysed using advanced analytics and sentiment analysis tools to understand citizen feedback on Government policies and perception of Governance by the citizens.
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On an initiative ahead of Digital Punjab, Captain Amarinder Singh said that this novel app/portal would be instrumental to audit the feedback of masses in an efficacious manner so as to enable the State Government to remove deficiencies in the ongoing pro-people policies and programmes.
The sole objective of PR Insight is to re-orient the existing schemes and programmes to the people’s satisfaction after meticulously monitoring their feedback.
Appreciating the stupendous efforts of PR Department for taking this unique initiative, the Chief Minister further said that the PR Insight app would certainly help the State administration to further bring efficiency in its functioning besides fulfilling the aspirations of the masses in seamlessly providing citizen-centric services.
Meanwhile, Secretary, Information and Public Relations Department, Gurkirat Kirpal Singh apprised the Chief Minister that PR Insight Mobile Application and portal shall help Government to fine-tune its policies to address a specific concern, transform communication and outreach programmes to clear any misconceptions, provide with insights on how its programmes and initiatives are perceived by its key stakeholders.
The app would also enable the Government to identify best practices from positively perceived programmes and replicate it in others, design an effective performance model and formulate a comprehensive social business strategy.
-PTC News
