Countdown to ‘Padmaavat’ begins amid hope, fear and excitement

Countdown to 'Padmaavat' begins amid hope, fear and excitement
Countdown to 'Padmaavat' begins amid hope, fear and excitement

Countdown to ‘Padmaavat’ begins amid hope, fear and excitement : Protests and threats of violence may have made things tough for Sanjay Leela Bhansali’s “Padmaavat”, but trade pundits, exhibitors and even the audiences are excited to watch the much-awaited period drama in the theatres.

Owing to historical “inaccuracies” in “Padmaavat” that is headlined by Deepika Padukone, Shahid Kapoor and Ranveer Singh – states like Rajasthan, Madhya Pradesh, Gujarat, and Haryana had initially called for a ban on the film.Countdown to 'Padmaavat' begins amid hope, fear and excitementBut, much to the relief of the filmmaker and the distributors, the Supreme Court, earlier this week, allowed a country-wide release of the controversial movie on January 25.
“There may be problems in certain parts of India. We have requested and advised exhibitors to approach police authorities to safeguard their property and the lives of the audience coming to the theatres.

“We don’t know their (protesters) line of action. So we have told the exhibitors to take note of the scenario and take decisions to screen the film in their areas accordingly,” Nitin Dhar, former president and member of the Cinema Owners and Exhibitors Association of India, said.Countdown to 'Padmaavat' begins amid hope, fear and excitementDhar said the association has also written a letter to the home minister and the chief ministers of a few states requesting adequate security arrangements.

“We understand that it is not possible to control so many cinema halls and other properties like shops, vehicles, etc but we have faith in the law enforcement agencies,” he added.
The association, which covers states like Gujarat, Goa, Maharashtra and parts of Karnataka, has over 500 theatres under its ambit.Countdown to 'Padmaavat' begins amid hope, fear and excitementWith advance booking on the way for “Padmaavat”, Dhar is believes the movie will do well.
Looking at the advance booking, the trade circle is hopeful that a decent number of people will turn up to watch the lavishly mounted magnum opus on the celluloid.

“There is a strong buzz about the film. The response for advance booking is good. At the moment, select shows are open and going by that, the occupancy in the theatres should be over 65 per cent.

“The cinema houses, too, seem ready with the security plan,” Girish Wankhede, a trade analyst said. Akshay Rathi, exhibitor and distributor, is in the middle of negotiations, locking the programming and bookings for the film.

“The advance booking looks good and there is a great amount of anticipation for the film. We all have faith in the law enforcement agencies and are hopeful the situation will be taken care of,” he said.

Rathi, hopes, the film will open to 75 per cent occupancy in over 4,000 screens across India. “Padmaavat” will be shown at the popular multiplex chain, PVR cinemas, that has 612 screens across the country, but senior officials are unwilling to divulge any details.

Countdown to 'Padmaavat' begins amid hope, fear and excitement

“It is too early to speak about anything at the moment (advance booking response). We don’t want to make a comment (on security at PVR),” Kamal Gianchandani, CEO, PVR Pictures said. At single screen theatres too, the excitement is high.

With the sword of protest and unrest hanging over “Padmaavat”, people in several pockets of India are divided over watching the film on the day of its release.

The film, initially titled “Padmavati”, was slated to release on December 1 last year but was postponed as the makers were yet to get a certificate from the Central Board of Film Certification (CBFC).