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Harley-Davidson shuts sales and manufacturing operations in India

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Gitanjali Mangal
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Harley-Davidson shuts sales and manufacturing operations in India
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Harley-Davidson Inc. stated that it would discontinue its sales and manufacturing operations in India, effectively abandoning the world’s biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold. publive-image The company has been struggling for years to grow sales but has failed to grow the retail in the past 14 quarters.
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Also Read | After Akali Dal, now JD(U) wants revised farm bills, demands MSP guarantee Harley had spent recent months moving dealerships in the country to cheaper locations. Harley-Davidson India Expands In Smaller Cities With First Concept Store - carandbike Closing of the stores involves $75 million in restructuring costs, some 70 redundancies and the closure of its Bawal plant, walking away from a market worth about 17 million bike and scooter sales a year. However, they will retain only a scaled-down sales office in Gurgaon, south of New Delhi. Harley Davidson bikes: Harley-Davidson to open brand stores in India - Times of India Chief Executive Officer Jochen Zeitz, who took the reins at the company in February, unveiled a major “Rewire” in July to boost profits by reducing Harley’s product portfolio by 30% and investing in 50 markets with growth potential in North America, Europe and parts of Asia Pacific. Also Read | New feature of Google Maps will soon show COVID-19 outbreaks in your area India was one of the markets the company at that point committed to investing in more heavily. Nine-Bridges Harley-Davidson, Ahmedabad -Evo India Harley said it now expects total restructuring costs of about $169 million in 2020, but warned that the restructuring program, referred to internally as “The Rewire” was likely to incur more charges. -PTC News-
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