Baba Ramdev-led Patanjali Ayurveda will roll out its noodles across the country on October 15.
“We will launch Patanjali noodles all over India on October 15. Maggi used to sell for Rs.25, we will offer it for Rs.15. Its taste maker will be a health maker. It will have no added lead or MSG (monosodium glutamate),” Ramdev said at a joint press meet here to announce the strategic partnership between Kishore Biyani-led Future Group and Patanjali.
Saying that Patanjali will clock a business of Rs.5,000 crore in the 2015-16 financial year, Ramdev added: “In Maggi, they (Nestle) used palm oil, but we will use much costlier ricebran oil in our noodles.”
He said the catchline for Patanjali noodles will be “Jhat pat pakao, aur befikr khao”.
In June, Maggi noodles were taken off the shelves across India amid concerns over “dangerous levels” of lead and MSG.