Science and Technology

Spotify testing TikTok-style video feed

By Rajan Nath -- November 26, 2021 4:11 pm -- Updated:Feb 15, 2021

TikTok has seen its short-form video feed style copied by several other platforms like Instagram, Snapchat, YouTube, Netflix, and now it looks like Spotify is planning to do the same.

As per TechCrunch, Spotify is testing a new TikTok-style video feed in its beta iOS app that shows fullscreen video clips as songs are played. The feature was first spotted by Chris Messina, who posted a video of the feed-in action.

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When available, the video feed is accessible from a new fourth tab in the navigation bar labelled 'Discover'. Individual tracks can then be liked as you scroll through the feed, and there's also a three-dot menu icon to bring up options for each song.

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Listening is everything - Spotify

Spotify confirmed the test in a statement provided to TechCrunch but declined to comment on if or when it might see a wider rollout. "At Spotify, we routinely conduct a number of tests in an effort to improve our user experience," a spokesperson said.

"Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don't have any further news to share at this time," the spokesperson added.

Spotify tests a TikTok-like vertical video feed in its app | TechCrunch

The test comes as Netflix has started testing a similar interface in its iOS app to help users discover new content to watch. Its recent 'Kids Clips' feature shows content from its child-friendly shows and follows the launch of a similar 'Fast Laughs' feed earlier this year.

The Discover feed appears to build upon Spotify's existing Canvas feature, where artists can have videos play alongside their music on the service. The videos shown as part of the Discover feed appear to be the same as those used for Canvas.

-PTC News

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