Instagram, the Meta-owned photo-sharing platform, has announced that it is introducing a brighter logo with its own typography in order to offer its app an aesthetic upgrade.
According to the company, its new design system prioritises content while stressing simplicity and self-expression.
"We are bringing new energy and purpose to our colours, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community," the social media platform said in a statement.
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It further mentioned that its new typeface, Instagram Sans, is designed with heritage in mind and includes multiple global scripts.
"Our vibrant gradient was reimagined using an innovative 3D modelling process to make it feel illuminated and alive. The Instagram gradient, made up of our brand colours, is the foundation of our complete colour system," it added.
It further continued, "Through illumination, the gradient signals moments of discovery in our marketing, logo and even in-app as seen in Create mode, stickers and Instagram Story rings. We are excited to bring life to the Instagram experience through the energy of our reimagined gradient."
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-PTC News