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NEW: Instagram launches shopping feature in Reels

By Gitanjali Mangal -- December 11, 2020 1:04 pm -- Updated:December 11, 2020 1:08 pm

Instagram had launched the Reels feature soon after TikTok was banned in India. The feature was launched as a competition to TikTok in other countries.

Now, it has added the Shopping feature to the Reels section.

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Now, the businesses and creators will be able to tag products when they create Reels, and viewers can tap through those tags to buy or save them. A report states, "A branded content tag is also available for influencers who are paid for their posts."

Shopping is now available on Instagram in every format on the app - the Feed, Stories, IGTV and Live. Facebook last month announced two big changes to Instagram in the form of a Reels tab and a Shop tab.

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The Reels tab makes it easier for people to discover short, fun videos from creators all over the world. With Reels, one can record and edit 30-second multi-clip videos with audio, effects and new creative tools.

The Shop tab gives people a better way to connect with brands and creators and discover products they love.

-PTC News

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