Instagram had launched the Reels feature soon after TikTok was banned in India. The feature was launched as a competition to TikTok in other countries.
Now, it has added the Shopping feature to the Reels section.
Now, the businesses and creators will be able to tag products when they create Reels, and viewers can tap through those tags to buy or save them. A report states, "A branded content tag is also available for influencers who are paid for their posts."
Shopping is now available on Instagram in every format on the app - the Feed, Stories, IGTV and Live. Facebook last month announced two big changes to Instagram in the form of a Reels tab and a Shop tab.
The Reels tab makes it easier for people to discover short, fun videos from creators all over the world. With Reels, one can record and edit 30-second multi-clip videos with audio, effects and new creative tools.