Manish Malhotra to design new uniforms for Air India employees
PTC News Desk: Air India has announced a partnership with renowned fashion designer Manish Malhotra to design new uniforms for its staff.
Around 10,000 Air India frontline employees, including cabin crew, cockpit crew, ground and security staff, will be getting Manish Malhotra-designed uniforms by the end of this year.
This is a further step in the manifestation of Air India's new global brand identity as part of the airline's continuing modernisation initiative, according to a press statement.
Air India CEO and MD Campbell Wilson stated “Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India."
"It’s an absolute honour to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it. Our shared ideology is simple yet profound: to evolve without erasing, to modernise without forgetting. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance," designer Manish Malhotra added.
According to the press release, Malhotra and his team have begun visiting with Air India's frontline workers, conducting conversations and fitting sessions with them to better understand their specialized needs.
- ANI
