Sweet heist ? Over 12 tons of Nestle's KitKats stolen in Europe, 'take a break' memes flood internet
Sweet heist ? Somewhere in Europe, a truck carrying KitKat bars seems to have taken an unexpected “break” and disappeared just before Easter in a bizarre chocolate heist.
The truck, loaded with over 4 lakh bars from a new range and weighing around 12 tonnes, was stolen on March 26 while travelling from a factory in central Italy to distributors in Poland. Nestlé said the vehicle and its cargo are still missing. The chocolates were meant to be sold across Europe and included KitKat’s new Formula One-themed bars, shaped like race cars but with the brand’s usual wafer-and-chocolate design.
"We’ve always encouraged people to have a break with KitKat," Nestle said, a callback to the brand’s iconic slogan. "But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate."
The company warned that the stolen products might show up in unofficial markets, but added that each bar can be traced through batch codes on the packaging. Consumers, retailers and wholesalers can scan these codes to check if a product is part of the stolen shipment and report it if needed.
“We are working closely with authorities and supply partners to investigate,” the company said, adding that there is no risk to consumer safety and regular supply remains unaffected.
- With inputs from agencies
