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Instagram now allows users to co-author posts, share likes

By Rajan Nath -- October 20, 2021 11:28 am -- Updated:October 20, 2021 11:47 am

Social media giant Instagram has kicked off a week of product reveals with the announcement of Collabs, a new feature that lets two users jointly share ownership of a single feed post or Reel.

According to The Verge, it will follow this up by testing a new way to add a nonprofit fundraiser to a post, and finally, on Thursday it will roll out the ability to create photo and video posts on desktop, as well as launching new music-focused effects for Reels.

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Instagram is adding 'Collabs,' new music features for Reels, desktop posting and more | TechCrunch

The new Collabs feature of Instagram effectively allows two accounts to co-author a post or Reel. The post or Reel will appear jointly to each user's followers and will share the same comment thread, as well as view and like counts.

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Instagram tests new 'Collab' feature in India: Here's what it lets users do | Technology News,The Indian Express

Collabs are enabled from the tagging screen, after which the second account will have to accept the invite.

The service will also roll out the ability for users to post photos and videos from desktop browsers on Thursday, following a limited test earlier this year.

This might sound like a very basic feature to only now be coming to desktop, but Instagram's desktop functionality has historically lagged well behind what's possible on its apps. It only added DMs to the browser last year, for example.

Instagram testing new 'Collab' feature in India - Sentinelassam

Finally, there are a couple of minor features also coming this week. Tomorrow, Instagram will start testing a new way to create fundraisers in posts, which will be accessible after tapping the '+' button on the top right of its interface.

There are also a pair of new music-focused features coming to Reels on Thursday. Superbeat adds effects to a video to the beat of a song, while Dynamic and 3D lyrics offer a more interesting way to display song lyrics during a video, as per The Verge.

-PTC News

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