Punjab bans sale of energy drinks to minors, crackdown near schools begins
PTC Web Desk: In a significant move aimed at safeguarding public health, particularly that of children and adolescents, Punjab’s Department of Health and Family Welfare has issued a prohibition order restricting the sale of energy drinks to minors. The directive, issued by the Food and Drugs Administration (FDA), Punjab, will remain in force for one year starting April 21.
The order comes after authorities observed that several Food Business Operators (FBOs) were selling energy drinks to children despite clear label warnings stating that such products are “not recommended for children.” Officials noted that aggressive marketing strategies have increasingly targeted young consumers, often portraying energy drinks as performance enhancers or lifestyle products.
According to the FDA, energy drinks typically contain high levels of caffeine along with other stimulants such as taurine, guarana, ginseng, inositol, and B-vitamins. While these ingredients may temporarily boost alertness, health experts warn that excessive consumption, especially among children, can lead to serious health risks. These include cardiovascular complications, neurological and psychological effects, gastrointestinal disturbances and metabolic or renal issues.
The prohibition order highlights scientific concerns about caffeine intake among vulnerable groups. Studies have shown that high caffeine consumption can overstimulate the nervous system, leading to increased heart rate, anxiety, sleep disturbances and in some cases, dependency. The risks are further amplified when such beverages are consumed alongside alcohol or other substances.
Under the Food Safety and Standards Act, 2006, specific guidelines regulate caffeinated beverages. Energy drinks must contain caffeine levels between 145 mg and 300 mg per litre and must carry clear labeling, including a warning to limit daily consumption to 500 ml. Despite these regulations, authorities found that compliance has been inconsistent, prompting stricter enforcement.
The new order explicitly bans the sale of energy drinks to children across Punjab. Additionally, it prohibits the sale of these beverages within school canteens, tuck shops and nearby establishments. In rural areas, the restriction applies to shops within a 100-metre radius of school premises, while in urban areas, the limit is set at 50 meters.
Kanwal Preet Brar, IAS, Commissioner of the FDA Punjab, said the measure was necessary in the interest of public health. “Children are particularly vulnerable to the harmful effects of high caffeine intake. This step is intended to reduce their exposure and promote healthier consumption habits,” the order states.
Local education authorities have also been instructed to ensure strict compliance. Schools are expected to monitor vendors within and around their premises, while district officials, including Deputy Commissioners and Civil Surgeons, have been directed to enforce the order rigorously.
The directive has been circulated to key stakeholders, including the Chief Secretary of Punjab, administrative secretaries of Health and Education departments, and all designated food safety officers across the state. Authorities have warned that violations of the order may invite legal action under the Food Safety and Standards Act..
- PTC NEWS
