Verka to open 625 new booths in Punjab, says CS Vijay Kumar Janjua
Chandigarh, December 6: Following directions of Chief Minister Bhagwant Mann to strengthen government institutions and give boost to the cooperative movement, the Punjab Government has chalked out a plan for the expansion of Milkfed. At a meeting chaired by Chief Secretary Vijay Kumar Janjua, approval was given to open 625 new milk booths in the state
Besides, a permanent office would be opened in NCR to expand the scope of Verka products. Punjab Chief Secretary Janjua said cooperative institutions such as Milkfed were directly connected with the farmers, which procured milk from farmers at a good price and manufacture high quality products and sell them to the customers at reasonable prices.
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Amid increasing demand for Verka products, there was a plan to open a total of 1,000 new booths in Punjab, of which 625 booths were approved in the first phase on Tuesday.
These places come under various government departments of the state for which all administrative secretaries had been asked to allot booths. With this, while youth would get employment, people would get Verka products at doorstep, he added.
The Punjab Chief Secretary asked Milkfed officials to identify places where there was high footfall and demand for opening booths in the second phase. Apart from this, it was also asked to advertise Verka products aggressively.
In order to expand the scope of Milkfed in the NCR (New Delhi-Gurgaon-Noida), the Chief Secretary approved the opening of a new office in New Delhi, for which he asked the Secretary, PWD, to identify sites at Nabha House.
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Janjua said in 2021-22, 19.17 lakh litre of milk was procured per day (LLPD) and 11.01 lakh litre of packed liquid milk was sold per day. Milkfed had set a target of purchasing 29 LLPD and selling 18.50 LLPD of packed liquid milk by the next five years (2026-27), he added.
- PTC NEWS
