WhatsApp launches Channels in India; know how it works
WhatsApp launches Channels: WhatsApp has officially launched its new broadcast feature, Channels, in India and over 150 other countries. Meta's WhatsApp, like Instagram's Broadcast channel feature, now allows users to engage with their connections through one-way channels, simplifying sending out of messages to huge groups of recipients.
WhatsApp has stated that Channels run independently of regular chats, ensuring that people who choose to follow remain anonymous to other followers. Channels function as a unidirectional broadcasting tool, allowing administrators to share text, photos, videos, stickers, and polls while safeguarding both administrators' and followers' privacy.
“We’re excited to share the news that we’re launching WhatsApp Channels in India and over 150 countries. WhatsApp Channels are a one-way broadcast tool and deliver a private way to receive updates from people and organisations that matter to you, right within WhatsApp,” WhatsApp said.
WhatsApp's new Channels feature is being introduced in a new tab named "Updates." Users will be able to access Status updates and the channels they choose to follow from this tab, keeping them separate from chats with family, friends, and communities. Users can also access channels via invitation links shared in conversations, emails, or posted online.
The platform also notes that as the feature becomes more widely available, it will be delivering new Channel upgrades to improve functionality and user experience.
- With inputs from agencies