Washington (US), June 30: Snapchat has officially unveiled Snapchat+, a premium membership at USD 3.99/month service that will give users access to unique features like the option to alter the app icon and the ability to know who has rewatched your stories.
As per a report by TechCrunch, the social media firm earlier said this month that it is testing this capability, although it did not provide any information.
Now, Snapchat+ has been officially established. The new subscription plan will launch in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates, with more countries to be added soon.
"Today we're launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for USD3.99/month. This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support," the company added.
It's not yet clear how Snapchat plans to differentiate between beta tester-accessible features and subscriber-accessible features.
Several social media platforms are experimenting with subscription-based services as a way to boost their revenue. According to TechCrunch, Twitter's Twitter Blue service debuted in Canada and Australia last year before being made available in the US and New Zealand.
A paid premium version of the messaging app Telegram with features including additional conversation folders and the ability to send files up to 4GB in size was also released earlier this month.
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