Koo launches 'Holi Anthem'; invites Indians to celebrate Holi in 'their own style'
The Indian microblogging and social networking platform, Koo App, has launched a rousing Holi anthem - #HarRangKiHoli - to encourage Indians to celebrate the festival of colours in their own unique ways by flaunting their distinct traditions.
#HarRangKiHoli weaves in cultural diversities and ethos from across India through influencers and celebs.
From glimpses of Uttar Pradesh’s Lathmar Holi which is played with colours and sticks to capturing Punjab’s Hola Mohalla which is an amalgamation of folk dance and martial arts, Goa’s vibrant Shigmo where locals welcome the spring and the Dol Jatra in West Bengal which includes a grand procession of Lord Krishna - Koo's Holi anthem aptly reflects the sentiment of ‘many cultures, one emotion’.
The anthem invites Indians to showcase their distinctive ways of celebrating the festival. Users on Koo have been posting videos and photos that reflect their traditions, festive cuisines, cuisines, and heritage using hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli.
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“Our platform salutes everything that India celebrates; whether it’s sports, elections, movies, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with utmost gusto and enthusiasm after two years," said a Koo spokesperson.
The social media platform further stated that "Koo - as a platform which empowers people to express themselves in their native language - is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort. Wishing you all a safe and Happy Holi!”
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-PTC News
