Holi 2024: Coconut oil sales surge today, Blinkit CEO provides insights
Holi 2024: Amidst the festivities leading up to Holi, the sale of coconut oil has seen a remarkable surge. As households gear up for the colourful celebrations of the festival, coconut oil, known for its versatile uses in cooking, skincare, and haircare, has become a hot commodity.
Coconut oil known for its unique properties make it ideal for protecting the skin and hair from the harsh chemicals present in the vibrant colours used during the festivities.
Also Read: Holi 2024: Best, famous and must-visit places in India to celebrate festival of colours
The CEO of Blinkit, Albinder Dhindsa, recently revealed that during Holi, India witnessed a significant surge in orders, hitting the company's all-time high for orders per minute.
We just hit highest ever OPM (Orders per minute) on Blinkit!
And we’re on track to break our all time high orders record (Valentine’s day this year) today too! ????
Happy Holi indeed ???? pic.twitter.com/neNYX35FVc — Albinder Dhindsa (@albinder) March 24, 2024
Additionally, he highlighted a remarkable increase in coconut oil sales on the eve of Holi.
In another post, Dhindsa shared a comparison graph illustrating the surge in coconut oil sales on Holi eve compared to a typical Sunday, emphasizing the substantial difference in orders placed through Blinkit on March 17 versus March 24, hour by hour.
Coconut oil sales - today VS a normal Sunday (last Sunday for comparison) ???? pic.twitter.com/Cg78VINQIc — Albinder Dhindsa (@albinder) March 24, 2024
Holi, the vibrant festival of colors, is eagerly awaited across India and beyond. Falling on the full moon day of the Hindu lunar month Phalguna, typically in February or March.
Many people, especially children, celebrate the festival by playing with water-filled balloons and water guns. As with any other festival, people also treat each other to special Holi delicacies like gujiya.
Also Read | Holi 2024 skincare: Skincare tips for pre and post care to safeguard your skin
Skin Protection: Coconut oil acts as a natural moisturizer, protecting the skin from harmful colors and chemicals used during Holi festivities. It forms a protective layer, preventing the colors from penetrating deep into the skin and making it easier to wash off afterward.
Hair Care: Applying coconut oil to the hair before playing Holi forms a barrier that shields the hair from damage caused by harsh colors and sun exposure. It helps in retaining the natural moisture of the hair and prevents dryness and frizziness.
Easy Color Removal: Coconut oil acts as an effective cleanser for removing stubborn colors post-Holi celebrations. Its moisturizing properties help dissolve the colors, making them easier to wash off without causing irritation or skin damage.
(With inputs from agencies)
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