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Ahead of Elections 2022, ‘Koo’ unveils new features, awareness drives for voters

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Dinkle Popli
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Ahead of Elections 2022, ‘Koo’ unveils new features, awareness drives for voters
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In an effort to raise awareness, engage and inform voters before they cast their ballots in the upcoming Legislative Assembly Elections, micro-blogging platform - Koo - has announced a slew of hyperlocal initiatives across multiple Indian languages. As a platform which enables online expression in Indian languages, the Koo App will undertake innovative feature enhancements and awareness campaigns to enhance voter confidence in the electoral process, and guide voters to make an informed decision while exercising their franchise. Also Read | 
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Bhagwant Mann to be Aam Aadmi Party's CM face in Punjab ‘Koo’-launches-new-features-for-voters-5 Koo will launch a dedicated section on the platform for live updates, news about candidates and parties and constituency-level announcements, which will be available in Hindi, Punjabi, Marathi, etc., for the benefit of voters from poll-bound states. In addition, Koo will offer Chat Rooms in native languages to facilitate healthy discussions and debates on election-related topics in real-time. The Live feature on the platform will allow users to create sessions, invite their communities to participate and capture events live through the interface. ‘Koo’-launches-new-features-for-voters-3 In an effort to build greater trust and public awareness in the election process, the Koo App will roll out informational campaigns in Indian languages to educate voters on their rights and responsibilities. As part of the campaign, Koo will also conduct quizzes on themes like voter registration, downloading of the EPIC card, etc. to provide an engaging experience to users. Furthermore, celebrities and influencers on the platform will be volunteering in voter awareness campaigns. A platform committed to the spirit of free and fair polls, Koo will help to accelerate voter enrollment through its dedicated ‘Election Volunteers’  - assigned with registering voters in each constituency. Also Read | After Ashu Banger’s resignation, AAP names another candidate from Ferozepur rural‘Koo’-launches-new-features-for-voters-2 The platform has already adopted the ‘Voluntary Code of Ethics’ by the Internet and Mobile Association of India (IAMAI), which aspires to the transparent use of social media during elections. Moreover, to identify and curb hateful content, the Koo App has in place a robust mechanism to effectively manage feedback coming onto the platform.   -PTC News-
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