Kangana Ranaut takes a dig at Kriti Sanons Rakhi ad: Why tie Rakhi in bikini?
Kangana Ranaut has criticised Kriti Sanon's new jewellery ad, questioning the actor's outfit while tying a Rakhi in the Raksha Bandhan-themed campaign
PTC Web Desk: Actor and politician Kangana Ranaut has criticised Kriti Sanon's latest jewellery advertisement, questioning the choice of outfit used in a campaign based on the festival of Raksha Bandhan.
Kangana did not mention Sanon's name directly, but her comments appeared to refer to the actor's new jewellery ad, which has triggered a debate on social media.
In an Instagram Story on Tuesday, Kangana Ranaut said women today have a wide range of clothing options and questioned why someone would choose to wear a bikini while tying a Rakhi to her brother.
She described the advertisement as "intentionally creepy" and questioned the styling used for the campaign.
Kriti Sanon's ad sparks debate
Kriti Sanon's jewellery advertisement was widely discussed on social media after it was released on Monday. Some users criticised her sleeveless outfit and called the styling inappropriate for a Raksha Bandhan-themed campaign.
One social media user questioned the choice of outfit, while another argued that creative freedom should not take away from the traditional meaning associated with the festival.
However, the advertisement also received support from people who felt the criticism was unnecessary.
Some users pointed out that women should be free to choose what they wear and argued that the focus on an actor's clothes was misplaced.
The controversy has once again brought up the debate over traditional festivals, advertising and the way women are portrayed in commercial campaigns.
While some viewers believe that advertisements based on cultural occasions should maintain a certain traditional tone, others feel that modern clothing does not necessarily conflict with the values of a festival.
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