Apple likely to skip standard iPhone 18 in 2026: Here are 7 key changes to expect

PTC Web Desk: Apple is reportedly planning a major shake-up in its iPhone launch cycle, with strong indications that the standard iPhone 18 may not arrive in 2026. If these recent leaks hold true, Apple could depart from its traditional all-in-one iPhone launch strategy for the first time in years. Instead, the company may adopt a split-release approach, reshaping how and when it introduces different iPhone models.

Here are seven important things to know about Apple’s evolving iPhone plans:

Standard iPhone 18 may not launch in 2026

Renowned Apple analyst Ming-Chi Kuo and a report from The Information suggest that Apple will skip the base iPhone 18 in 2026. Instead, only the premium models — iPhone 18 Pro, iPhone 18 Pro Max, and possibly a new iPhone 18 Slim (or iPhone Air) — are expected to be introduced during the annual launch window.

Base iPhone 18 and 18e expected in early 2027

Leaks indicate that the standard iPhone 18, along with a more budget-friendly variant dubbed iPhone 18e, may launch in early 2027. This would mark a significant departure from Apple’s usual September timeline, potentially delaying these models by up to six months.

Apple may hold two Separate iPhone launch events

With the shift in timelines, Apple is expected to host two distinct iPhone launch events — one in late 2026 for premium models, and another in early 2027 for the standard and budget variants. This split could help Apple strategically position its products across the calendar year.

A move to counter Android flagship momentum

One reason behind this new launch strategy could be competition from Android manufacturers. Brands like Samsung, OnePlus, Vivo, and iQOO often release their flagship devices between December and January. By shifting the base iPhone releases to the first half of the year, Apple may be aiming to counter that cycle and stay relevant year-round.

Foldable iPhone likely to debut in late 2026

Apple is also rumoured to be working on its first foldable iPhone, which could debut alongside the iPhone 18 Pro lineup in late 2026. This would further reinforce Apple’s premium-focused event strategy and diversify its high-end offerings.

Dedicated spotlight for premium models

By separating the launches, Apple could provide its Pro and foldable models with more focus. Without the standard versions sharing the stage, premium iPhones may receive more marketing emphasis, helping Apple reinforce its high-end brand identity.

Delayed base models may affect consumer sentiment

While this staggered launch might make business sense for Apple, it could frustrate some consumers. Many buyers opt for the standard iPhones due to their balance of performance and price. A delayed release could push potential customers to explore Android alternatives that may offer similar or better value during that period.

Apple has yet to confirm any of these changes officially, but if the leaks are accurate, 2026 will mark a significant departure from the company’s traditional iPhone launch strategy — with big implications for both fans and competitors alike.