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Rishi Sunak offers apology to 'Adidas Samba community' following criticism of his attire

During an interview at his official residence, UK Prime Minister Rishi Sunak received criticism from both social media users and fashion observers for his choice of attire, specifically his Adidas Samba ensemble.

Written by  Annesha Barua -- April 11th 2024 02:37 PM
Rishi Sunak offers apology to 'Adidas Samba community' following criticism of his attire

Rishi Sunak offers apology to 'Adidas Samba community' following criticism of his attire

PTC News Desk: Rishi Sunak, the UK Prime Minister, found himself embroiled in controversy after donning a pair of Adidas Samba sneakers during an interview at his official residence, 10 Downing Street. Social media users and fashion critics alike lambasted his choice, with many expressing disappointment and even anger at what they perceived as a misstep in fashion.

During the interview, which primarily focused on promoting his government's tax policies, Sunak sported the iconic grey, white, and black sneakers from the renowned German sportswear brand. Paired with a white shirt, navy chinos, and black socks, Sunak's outfit drew sharp criticism from footwear enthusiasts who felt that his attempt to appear trendy had backfired, tarnishing the reputation of the once-popular Samba style.


In response to the online backlash, Sunak issued a comprehensive apology, acknowledging the uproar from the "Samba community." Despite the criticism, he defended his choice, citing his longstanding affinity for Adidas, including the Samba line, which he claimed to have worn for many years.

In an interview with LBC Radio, Sunak recounted receiving his first pair of Adidas sneakers as a Christmas gift from his brother, a moment that sparked his enduring loyalty to the brand. He admitted to purchasing the specific pair of sneakers seen in the controversial video but emphasised his extensive history of wearing Adidas footwear.

Sunak also addressed the scrutiny he faced regarding the length of his trousers, expressing amusement at the attention given to his attire. However, critics, including British GQ magazine, lamented that Sunak's attempt to convey youthfulness had inadvertently marred the reputation of the timeless sneaker, potentially spelling trouble for the future of the Samba style.

Footwear historian Elizabeth Semmelhack echoed these sentiments, suggesting that Sunak's choice could signal the "death knell" for Samba sneakers, underscoring the significant impact of his fashion faux pas on the iconic footwear's cultural standing.

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- With inputs from agencies

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