Following backlash, Bollywood megastar Amitabh Bachchan has withdrawn from an advertising campaign of a 'pan masala' brand. He has reportedly returned the money he had received for promoting it.
Amitabh Bachchan has terminated his contract with 'pan masala' brand, saying he wasn’t aware that it ‘falls under surrogate advertising’.
A blog post, addressed by "the office of Mr Amitabh Bachchan", on Sunday informed that he is no longer associated with the promotions.
"A few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move - it was revealed that when Mr Bachchan became associated with the brand, he wasn't aware that it falls under surrogate advertising. Mr Bachchan has terminated the contract with the brand, has written to them his termination and has returned the money received for the promotion," the post read.
The National Organisation for Tobacco Eradication (NOTE), an NGO, had recently asked Bollywood megastar Amitabh Bachchan not to be part of advertisements that promoted ‘paan masala’ brands.
Earlier, a letter had been addressed to Amitabh Bachchan and Shekhar Salkar, president of the National Organisation For Tobacco Eradication, stating pan masala impacts the health of citizens.