Netflix introduces 'Two Thumbs Up' button to enhance user experience
Washington, April 12: Netflix has introduced a new 'Two Thumbs Up' button which, according to the streaming service, will help its users curate their homepage with better recommendations to enhance their viewing experience.
As per The Verge, the new feature will join the existing 'Thumbs Up' and 'Thumbs Down' options that already help Netflix understand each subscriber's preference. Announcing the new feature, Netflix said that it has been a highly requested one within the experience and acts like the 'love react' which indicates that the user has thoroughly enjoyed the movie or show, and would like to see more of the same.
"Members have never had as many great entertainment options as they have right now. Being able to find the shows and movies that you're going to love is really important. We want to continue to make Netflix the place where it's easiest to choose something to watch," the director of product innovation and personalization experiences at Netflix, Christine Doig-Cardet said.
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"We hope to end choice fatigue with new features that we're adding this year. It's a huge part of where we want to invest - providing those mechanisms to give more of the control back to the user to help tailor their experience to their personal taste," he added.
Netflix used to have a rating system that allowed users to rate on a scale of one to five stars, however, that was rolled out in 2017 in place of the 'Thumbs Up' and 'Thumbs Down' system.
The new 'Two Thumbs Up' button will display next to the 'Thumbs Up' and 'Thumbs Down' buttons on Netflix's web, TV, Android and iOS interfaces.
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-PTC News
