World’s top 10 richest content creators of 2025: MrBeast dominates, India's Dhar Mann and Jake Paul follow close behind
PTC Web Desk: The digital content economy has exploded in 2025, with creators turning their influence into empires and earning millions in the process. According to Goldman Sachs, the global creator economy now boasts over 67 million active creators and is projected to reach 107 million by 2030. With a booming audience and business-savvy influencers, the industry is expected to be worth $480 billion by 2027.
Between April 2024 and April 2025, the top content creators across platforms like YouTube, Instagram, and TikTok earned an estimated $853 million—a significant 18% increase from the previous year. Forbes' latest list reveals the most successful names leading this charge, with MrBeast (Jimmy Donaldson) once again topping the global rankings. With an annual income of $85 million and a combined follower base of 634 million, MrBeast’s success stems not just from YouTube, but from strategic business ventures, including his Feastables candy brand, MrBeast Burger, and his Amazon Prime reality show Beast Games. His entrepreneurship score remains high, reflecting his broad influence beyond social media.
In second place is Dhar Mann, an Indian-origin creator known for his inspirational and moral storytelling videos. With a loyal audience of 137 million followers and a $56 million income this year, Mann has built a Hollywood-style studio that has made him a powerful figure in both digital and traditional content creation.
Jake Paul, the controversial YouTuber-turned-boxer, ranks third with $50 million in earnings and 79 million followers, driven by brand deals, merchandise, and fight promotions. He is followed by Rhett & Link, the comedic YouTube duo behind "Good Mythical Morning", who brought in $36 million with their unique brand of entertainment and strong merchandise ecosystem.
Podcast star and media entrepreneur Alex Cooper, host of "Call Her Daddy", earned $32 million with just 15 million followers, showcasing the power of niche engagement and a high entrepreneurship score. Charli D’Amelio, the TikTok sensation, made $23.5 million, leveraging her vast audience of 216 million followers through fashion partnerships and media appearances.
Comedian Matt Rife, whose live tours and Netflix specials have gone viral, matched Jake Paul’s income at $50 million, while science YouTuber Mark Rober earned $25 million with an audience of 80 million, thanks to his educational content and brand deals.
Rounding out the list are rising comedic star Druski, earning $14 million from a dedicated audience of 25 million, and Khaby Lame, TikTok’s most-followed creator with over 258 million followers, who earned $20 million through collaborations with brands like Hugo Boss and Binance.
- With inputs from agencies
