FSSAI launches logo for vegan foods
The Food Safety and Standards Authority of India (FSSAI) has introduced a new logo to help consumers identify and differentiate from non-vegan foods.
The new green-coloured logo has a ‘V’ inscribed (in the middle of a square box) with a small plant on top of it and vegan written at the bottom. The design is such that it resonates with the current logo (that has a dot in the middle of a square) for vegetarian and non-vegetarian products.
In a Twitter post, Union Health Minister Mansukh Mandaviya introduced the logo and said, “@FSSAIIndia launched a logo for vegan foods to help consumers easily identify and differentiate from non-vegan foods. This will empower the people to make informed food choices.”
“Earlier, we had logos for vegetarian (green dot) and non-vegetarian foods (brown dot). We have a growing movement towards veganism, so, we have come out with a vegan logo,” FSSAI CEO Arun Singhal said while launching the logo.
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All vegan products will now be have the logo on their packaging.
About veganism?
Veganism (vegan diet) excludes all forms of meat and products that are derived from animals. The FSSAI drafted rules for vegan food products after the Central Government outlined vegan foods and mentioned the compliance requirement. Vegan foods are completely plant-based and do not originate from animals in any form.