Ramdev's Patanjali opens exclusive store at IGI Airport
Ramdev's Patanjali opens exclusive store at IGI Airport : Yoga guru Ramdev's Patanjali Ayurveda opened its exclusive store at the Indira Gandhi International Airport Terminal 2 at New Delhi. Earlier, Patanjali Ayurveda had entered into an agreement with e-commerce websites to give a big push to the online sale of its Swadeshi range of Fast-moving Consumer Goods (FMCG).
Its products will now be available online on websites like Paytm, Big Basket, Flipkart, Grofers, Amazon, netmeds, 1MG, Shopclues, and others.
Patanjali Ayurved had planed to leverage the online marketplaces to boost its reach, aiming to take its products “from Haridwar to Har Dwar” (Haridwar, where the company is located, to every doorstep).
Besides its own website, Patanjali will now sell its products across online marketplaces including Amazon India, Flipkart, Paytm, BigBasket, Shopclues, Grofers and online medicine sellers Netmed and 1MG to sell its products, said Ramdev on the launching event.
“We believe our partnerships with e-commerce platforms will help increase the reach of Patanjali products to more and more consumers in urban and rural regions,” Ramdev said, adding that Patanjali targets to generate more than Rs1,000 crore from the e-commerce channel in the first year.
- PTC News
