AI Era | Tim Cook introduces Apple Intelligence and ChatGPT for users ; Know functions, other deets

AI Era | In a groundbreaking announcement and marking a significant leap forward in the integration of artificial intelligence into everyday digital interactions, Apple CEO Tim Cook revealed the dawn of a new era in technological innovation with the introduction of Apple Intelligence, powered by ChatGPT. 

These upcoming innovations, set to debut in iOS 18 and other software updates, aim to enrich and personalize the user experience for millions of Apple customers globally, representing a substantial evolution in how AI is integrated into their daily digital interactions.

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With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

Promising to redefine the user experience for millions of Apple customers worldwide, Apple’s CEO Tim Cook said, “We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users.”

New Siri Era 

Siri undergoes a transformative upgrade with the advent of Apple Intelligence, integrating seamlessly into the system experience. Enhanced language-understanding capabilities render Siri more natural, contextually relevant, and personalized, simplifying daily tasks. It adeptly maintains conversation flow, accommodating user stumbles and retaining context across requests.  Siri offers comprehensive device support and answers myriad queries about device functionality, from scheduling emails to toggling between Light and Dark Mode, across iPhone, iPad, and Mac platforms.

New AI privacy standards 

Apple Intelligence prioritizes user privacy while offering personalized assistance. It utilizes on-device processing for enhanced privacy, with some tasks employing Private Cloud Compute for more complex requests. Server-based models run on Apple silicon servers, ensuring data security, with transparent code inspection and cryptographic safeguards ensuring user trust in AI privacy standards.

Animation, Writing, Transcribe features 

iOS 18 introduces a new feature called 'Image Playground' for effortless image creation. Users can select from three styles - animation, illustration, or sketch - to generate fun images quickly.

Additionally, new AI tools offer email-writing suggestions and text summaries in the Mail app, with the ability to request Siri to compose and adjust messages' tone. Furthermore, the Notes and Phone apps now allow users to record, transcribe, and summarize audio, with participants automatically notified during recordings and Apple Intelligence generating summaries post-call to aid in recalling key points.

- With inputs from agencies

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