WhatsApp introduces new feature for broadcast messages

WhatsApp Channels: WhatsApp keeps its users engaged with new features and updates for the platform. Now it has introduced a new feature called 'WhatsApp Channels'.  

As per the sources, an American technology news website, the latest WhatsApp feature introduces a new type of communication to the world's most popular chat app. It's known as Channels, and it's intended for one-to-many broadcasting rather than discussion.

The Meta-owned firm described it as "a private way to follow what matters," and mentions local and sports updates as examples of how you may use it.   

What are Channels? 

Channels in a new tab called Updates - where you'll find Status and channels you choose to follow - separate from your chats with family, friends, and communities.

Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls. To help select channels to follow, the company is building a searchable directory where you can find your hobbies, sports teams, updates from local officials, and more.

How Channels work?  

This feature comes with most private broadcast service available. This starts by protecting the personal information of both admins and followers. As a channel admin, your phone number and profile photo won't be shown to followers. Likewise, following a channel won't reveal your phone number to the admin or other followers. Who you decide to follow is your choice and it's private.

Admins can even prevent screenshots and forwarding, ensuring that what is in the channel remains in the channel. Channels, on the other hand, are not end-to-end encrypted; they are regarded more like your messages with businesses, which are also not completely private. However, WhatsApp has stated that it is considering ways to encrypt some channels in the future.      

WhatsApp is certainly still primarily a messaging service - billions of people use it to communicate with friends and family. However, as it seeks to expand, generate more money, and become the all-encompassing super app it desires, it is attempting to be much more than that. 

- ANI

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