Video: Fight breaks out at Mumbai Apple store as iPhone 17 goes on sale
PTC Web Desk: The launch of Apple’s much-awaited iPhone 17 series on Friday witnessed massive turnouts at Apple Stores in Mumbai and Delhi. At the Bandra Kurla Complex (BKC) store in Mumbai, the rush briefly turned chaotic when a scuffle broke out between people waiting in line.
Security personnel had to intervene after two persons were seen exchanging blows, as captured in viral videos. The incident disrupted the queue momentarily before guards stepped in to restore order. The reason behind the altercation remains unclear.
Despite the commotion, the excitement among Apple fans remained undeterred. The iPhone 17 series, priced between Rs 82,900 and Rs 2,29,900, officially went on sale in India on September 19 for both pre-booked and walk-in buyers.
One of the first customers in Mumbai, Aman Memon, shared his enthusiasm: “I purchased three iPhones for my family and myself. The design and the new colour options are impressive. I’ve been waiting for this for six months and queued up since 3 am.”
#WATCH | Mumbai | A customer, Irfan, says, "I've come to buy the orange iPhone 17 PRO Max. I've been waiting since 8 pm.... This time, there are changes to the camera and battery, and the look is also different..." https://t.co/NnweXyMyKN pic.twitter.com/W31cqcXcbA — ANI (@ANI) September 19, 2025
Another customer, Irfan, told ANI: “I came for the orange iPhone 17 Pro Max. The camera, battery, and overall look have been upgraded, and that’s what excited me.”
#WATCH | Long queues seen outside the Apple store in Delhi's Saket
Apple started its iPhone 17 series sale in India today. pic.twitter.com/mjxZAFheWC — ANI (@ANI) September 19, 2025
Similar scenes were reported from Delhi, where long lines formed outside the Saket Apple Store. In Bengaluru, early buyers also queued up, with one customer noting: “We booked four units. This model is far better than the previous three.”
To further boost sales, Apple’s retail partners and distributors have rolled out promotional deals, including cashback offers, exchange discounts, and extended EMI options. Customers trading in older iPhones can also avail bundled deals on accessories and wearables.
- With inputs from agencies
