Confirmed! Vivo exits as title sponsors for IPL 2020
The Indian Premier League's title sponsors Vivo and the BCCI have suspended the contractual agreement for this year's edition. The Chinese firm VIVO found themselves on the receiving end of a social media following the backlash post the Governing Council meeting. This outrage was witnessed following the diplomatic and border tension between India and China.
Vivo had retained the IPL title sponsorship deal in 2017 with a winning bid of INR 2199 crore for 5 seasons (2018-2022). It represented a massive 454 percent jump on the title contracts held in the 2012-17 cycle.