Google mulls making search more 'personal' with AI chat, video clips
Mountain View, California (US), May 7: Google intends to make its search engine more "visual, snackable, personal, and human," focusing on serving young people globally, according to The Wall Street Journal.
The tech giant is changing the way it presents search results to include artificial intelligence conversations, as well as more brief video and social media posts, a change from the list of website results that have made it the dominating search engine for decades.
According to the WSJ, the changes are in response to major shifts in how people obtain information on the internet, such as the emergence of AI bots like ChatGPT. They would move the service away from its traditional format, known informally as the "10 blue links," according to the WSG, citing company documents and people familiar with the matter.
According to the documents, Google intends to incorporate more human voices as part of the move, supporting content creators in the same manner it has previously done with websites.
According to people familiar with the situation, the search giant is set to unveil new features at its annual I/O developer conference this week that would allow users to converse with an artificial intelligence program code-named "Magi."
For years, Alphabet's Google has made minor changes to the look and feel of search, which fuels an advertising business worth more than USD 162 billion last year, according to the Wall Street Journal. However, with the rapid emergence of AI chatbots and short-video apps like TikTok, both of which have captivated the attention of young consumers, this is changing.
According to internal reference documents defining the company's strategy for making changes to the search engine this year, Google plans to focus a higher emphasis on responding to searches that cannot be simply addressed by typical online results.
According to the Wall Street Journal, Google search visitors may be more frequently asked to ask follow-up questions or swipe through graphics such as TikTok videos in response to their queries.
According to the WSJ, the business has already begun to include some online forum posts and short videos in search results, but it intends to accentuate such content considerably more in the future.
- ANI
