Deepfake video row: PM Modi urges media to educate people about AI says, ‘digital media is big concern’
Deepfake video row: Highlighting the threats of deep fakes in new-age digital media and understanding how Artificial Intelligence (AI) works since they could be used to purposefully spread false information or have malicious intent behind their use, Prime Minister Narendra Modi spoke to the journalists about the dangers of deep fakes in digital media.
While addressing to the media persons, prime minister urged media persons to educate the people about the negative effects of using artificial intelligence to spread harmful content such as misrepresentation of individuals in deep fakes.
Prime Minister Modi further added, "I recently saw a video in which I was seen singing a Garba song. There are many other such videos online, adding that the looming threat of Deepfake has become a great concern and can create a lot of problems for all of us.”
Earlier, last week the deepfake video featuring actresses Rashmika Mandanna and Katrina Kaif stirred controversy on the internet, amassing over millions views since its release.
The original video had been shared on Instagram on October 9, featuring Zara Patel, a British-Indian influencer with over 400,000 followers. The deepfake content seamlessly transitioned from Patel to Rashmika as Patel entered an elevator, cleverly disguising the manipulation.
Recently, actress Kajol’s deepfake video surfaces internet which is doing rounds all across social media platforms. The original clip of Kajol featured influencer Rosie Breen who shared the clip on TikTok as part of the ‘Get Ready With Me’ trend.
Deepfakes are used to purposefully spread false information or they may have a malicious intent behind their use. They can be designed to harass, intimidate, demean and undermine people. Deepfakes can also create misinformation and confusion about important issues.
The Centre has said that creation and circulation of Deepfakes carry strong penalty - Rs 1 lakh in fine and three years in jail.
Misrepresentation of individuals in Deepfakes has led to the generation of blackmail materials to falsely incriminate people. As these videos and audio recordings can be difficult to verify, the negative impact on reputation can be difficult to recover from, even when verified as a Deepfake.
- With inputs from agencies