Zomato to allow users to leave tips for kitchen staff; Internet not convinced

PTC Web Desk: In the realm of dining, leaving tips for restaurant staff is a common practice, a gesture of appreciation for their service. But what about when you order your food online? Zomato, the popular food delivery app, appears to have an answer. Deepinder Goyal, the company's CEO, recently took to X (formerly Twitter) to introduce a new feature: tips for kitchen staff. While this move may seem well-intentioned, it has left the Internet somewhat skeptical about its effectiveness. Let's delve into the details.

Deepinder's post announced, 'I'm delighted to introduce a new feature on the Zomato app - 'Tips for Kitchen Staff.' Now, you can express your gratitude to the chefs and kitchen crew who crafted your meal. It goes without saying that 100% of the tip amount will be channeled to the restaurant partners for equitable distribution among their staff.'

I'm super proud to introduce this new feature on the @zomato app - 'Tips for Kitchen Staff'.

Now you can show your appreciation for the chef and staff who helped cook your meal - and goes without saying, 100% of the tip amount goes to the restaurant partners for distribution… — Deepinder Goyal (@deepigoyal) September 21, 2023

The post has garnered over 198K views thus far, sparking a range of reactions in the comments. Many have raised questions about the real impact of this feature and called for greater transparency in how the funds will reach those intended to benefit.

Explore some of these responses below:

@deepigoyal i think it would be better for assurance/ satisfaction of the consumers, if tips go directly to into Chef's/Delivery partner's Bank a/c. Reason: tipping is happiness gesture, based on experience. therefore tipping has to be post-facto, not @ the time of placing order! — Ajit Nair (@AjitNair_India) September 21, 2023

The last thing we need in this country is the tipping culture.

Pay your employees well; don't expect us to pay them. If necessary, charge us more.

If they go above and beyond what's expected from them, we ourselves will tip them without any push from your side. — Vishnu (@VishnuSReddy007) September 21, 2023

Most of us would definitely use this feature especially for kitchens we regularly order from.

But only if zomato tracks if the money actual reaches the kitchen staff and isn’t held by the restaurant to improve margins. — Vibin Babuurajan ???? (@vibinbaburajan) September 21, 2023

What's the accountability metric to show that the tip actually went to the kitchen staff and not gobbled up by the restaurant? — Shantanu Goel (@shantanugoel) September 21, 2023

- With inputs from agencies

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