Advertisment

Centre issues new guidelines for print, television and online advertisements; bans surrogate ads

author-image
Jasleen Kaur
New Update
Centre issues new guidelines for print, television and online advertisements; bans surrogate ads
Advertisment
New Delhi: The Central Government on Friday announced new guidelines to check misleading advertisements and endorsers by banning surrogate ads. The government also introduced strict norms for those advertisements that lure consumers by offering perks and free claims.
Advertisment
The new guidelines on "Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022" also seeks to regulate advertisements targeting children. The guidelines have been notified by the Consumer Affairs Ministry and have come into force with immediate effect. These also specify due diligence to be carried out while endorsing in advertisements. Centre issues new guidelines for print, television and online advertisements; bans surrogate ads As per the new guidelines, any violation will be considered as per the provisions of the Consumer Protection Act (CPA), which means a penalty of Rs 10 lakh for first offence and Rs 50 lakh for the subsequent one. Also Read | 
Advertisment
Punjab to ply govt VOLVO buses to Delhi Airport from June 15 Consumer Affairs Secretary Rohit Kumar Singh said: "Advertisements have great interest for consumers. Under the CCPA Act, there are provisions to handle misleading advertisements affecting consumers rights. But to make it more explicit, clear and aware to the industry, the government has come out with guidelines for fair advertising with effect from today." The new guidelines would be applicable to advertisements published on all platforms such as print, television and online. These guidelines will also apply to government advertisements issued by PSUs engaged in providing consumer services. Centre issues new guidelines for print, television and online advertisements; bans surrogate ads The present guidelines define "bait advertisement", "surrogate advertisement" and clearly provides what constitutes as "free claim advertisements". Advertisement targeting children should not feature any personalities from the field of sports, music or cinema for products which under any law requires a health warning for such advertisement or cannot be purchased by children, says the new guidelines. Also Read | 
Advertisment
Sidhu Moosewala killing: Interpol issues Red Corner Notice against gangster Goldy Brar Further, it provides that a disclaimer should be in the same language as the claim made in the advertisement and the font used in a disclaimer shall be the same as that used in the claim. Centre issues new guidelines for print, television and online advertisements; bans surrogate ads -PTC News with inputs from social media-
advertisements advertisement-guidelines misleading-advertisements guidelines-misleading-advertisements
Advertisment

Stay updated with the latest news headlines.

Follow us:
Advertisment