Harley Davidson in India: Hero MotoCorp on Tuesday announced that it has entered into a distribution and licensing agreement with Harley Davidson to develop and sell premium motorcycles under the Harley Davidson brand name.
Now, Harley, the legendary motorcycle manufacturer and Hero MotoCorp, the world’s largest maker of motorcycles will ride together in India.
The announcement comes a month after Harley announced that it will discontinue the sales and manufacturing operations in India.
It was announced as a part of a global strategic restructuring plan ‘The Rewire’.
“As per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell Parts & Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley dealers and Hero’s existing dealership network in India,” Hero MotoCorp said in a statement.
It added that “As part of a Licensing agreement, Hero will develop and sell a range of premium motorcycles under the Harley brand name.”
“This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp,” it added.